One thing seems to motivate young professionals more than anything else is passion. It motivates them more than benefits, vacation time and monetary compensation. It is that passion and commitment to one’s craft that looks to be the driving force behind the Generation Y-friendly culture at Leapfrog Online.
Co-Founder and President Scott Epskamp says, “We are passionate about expanding the digital footprint for leading brands and delivering on Leapfrog’s promise of increasing market share for our clients.”
Increasing market share is not the only thing that Leapfrog Online is passionate about. The marketing agency also place extra emphasis on educating their employees, making sure that they are challenged with projects and engaged with upper management at all times. This allows Leapfrog Online’s young professionals to receive continuous feedback so that they can regularly and efficiently gauge their performance.
Vice President of Media Helene Rosenblum says, “We’re a place where things move really quickly… individuals can really come in here and learn quickly and find a way to see that impact immediately.”
At Leapfrog Online, the management’s dedication to teaching is mirrored by an equally as devoted commitment to learning. While passing down valuable information to their staff, management simultaneously weighs feedback and collaborates to create and implement more efficient and comfortable business strategies. By encouraging and supporting this two-way flow of information, Leapfrog Online is able to strengthen work bonds while breaking down traditional hierarchical barriers.
Leapfrog Online has implemented a slew of socially interactive initiatives like group outings and happy hours that seem to really resonate with Generation employees. Finding ways to build and nurture bonds between coworkers outside Leapfrog’s office has strengthened working relationships when everyone is at their desks. These strong work bonds afford the staff at Leapfrog Online the luxury of solving problems together and moving forward as a team. Recognizing, cultivating, and encouraging these social bonds within this self-motivated workforce is an essential part of what makes Leapfrog Online’s Generation Y culture flourish.
Chief Executive Office and Co-Founder Dave Husain notes, “Generation Y employees are bright, articulate people who want to provide solutions, and you can see that as an asset or a threat. We see it as an asset.” With a CEO who has a train of thought like that, it is easy to see why Leapfrog Online leaps to the head of Brill Street + Company’s “2011 Top 50 Chicago Generation Y Employers.”