Content That Works does just that; provide media and businesses with content that works. The Chicago-based company tailors its work to clients in both the United States and Canada. Their in-office newsroom specializes in approximately 13 different areas of interest for its impressive client list of over 1000 TV and radio stations and other local media businesses. Helping this abundance of clients is a knowledgeable staff consisting of over 30% Generation Y employees.
Chief Evangelistic Officer Paul Camp says, “The first and most obvious impact of Generation Y is that this is the electronic generation. Gen Y has grown up with a computer or video game and texting on a cell phone. That really makes a big difference in terms of how you communicate and how you work in a workplace. It makes for very flexible workforce that can do a lot of things and do them quickly. Gen Y knows how to get information.”
Sure, Generation Y can get things done and get things done well. But, the tools provided at Content That Works help promotes this sense of efficiency with its young professionals. Generation Y workers can enjoy an open airy environment at Content That Works, complete with timber lofts. There are no walled offices for staff members and senior positions are working alongside more junior roles. This fosters more open communication and shared responsibility for getting the job done.
“Everyone receives a ton of responsibility. Everyone gets a chance to take on responsibility in a given a role in his or her own career path. Not only to they get the chance to do that, but we encourage everyone to take a leadership role in what they do,” adds Camp.
Working side by side, sans wall barriers, also encourages employees to mingle with one another and form friendships. The modern office boasts an impressive patio area where employees can eat lunch together and enjoy the fresh air. The outdoor space is also used quite frequently for barbeques and potluck dinners where people bring in food unique to them and their culture. This communal network within the company helps Content That Works maintain a low attrition rate among employees.
“We have a tremendous track record of retention of employees. Our people work together really well,” notes Camp. “We have people that we’ve hired shortly after college and they often tend to stay around and grow with us. That’s a major factor in how our team development works and the fact that people like the environment.”
Another feature of the environment that employees enjoy and appreciate is the sense of openness in regards to the company’s performance. Senior level management appreciates the diversity of their workforce and enjoys the perspectives that each individual brings to the table.
Camp mentions, “There are no secrets in our company. Each month, all employees are given access to our PNL and our performance and we discuss it. We think that we benefit from people that may not have a financial background or interest in business to share opinions and ask questions.”
Generation Y workers thrive on feeling like an integral part of a group and having work that will make a difference in the company for which they work. Content That Works clearly has taken note of this and cultivated a work environment and culture that caters to the needs of its young professionals. The result is a prospering working and personal relationship with each of its Generation Y employees.